“Nothing undermines your credibility more than a misspelling or grammatical mistake.” Those were the words of a former news director here at WFSB after a silly mistake made it into a broadcast.
Denise, Al, and I can’t stand when we see words spelled incorrectly or plurals and possessives being mixed up. For example, I have seen a menu that said “Appetizer’s,” or read something that said “check the cities website for more information on trash collection.” It happens more than you think.
Check out this bumper sticker that totally negates the message the driver was hoping for:
It should read “Time to trim the Bushes,” referring to the now former presidents. The last one left office in January 2009. That’s a long time to be riding in a car with a bumper sticker that would get an “F” in 5th grade English class.